Typical Freaks is an exciting new conceptual street wear brand made up of Central Saint Martin's Graduate , Seun Ade-Onojob and London College of Fashion Graduate , Sonia Xiao : together they aim to cater to those who long to stand out in bold and colourful , hand-crafted garments made with love and integrity .
I love everything about this brand - the loud prints , adorable a-line skirts, the transparent tunic dresses and the way the seem to bring a subtle feeling of nostalgia to their pieces.
I decided to get in touch with these innovative designers and ask them a few questions about what its like to be the Typical Freaks.
Seun and Sonia talk X-men , The Gruffalo and Nu-Rave ( as well as other things that hold relevance)
I read that some your garments derive from 'the nostalgia of children’s books' - if Typical Freaks lived in a children's book , which one would it be?
I also read that both of you were prominent designers in the 'Nu-rave scene during the mid-2000s' , could you explain what exactly Nu-Rave is and what was it like?
Nu-Rave was about being bright and exuberant and incorporating as many disjointed DIY and outlandish elements. It was about revitalising and re-interpreting 90s Rave culture into a new way that forced you to be fearless and confident.
What do you like the most(and the least) about working in fashion?
The process of developing a collection from research to design and then looking back at then end and realising how far you've come.
The pressures of trying to sell, make something commercially viable and networking.
Who would your dream model/spokes person be?
Kelis/ Roisin Murphy
What do you see the future of 'Typical Freaks' being?
Hopefully continuing to improve and getting more stockists.
If you two were designing clothes for a movie , what would the movie be about?
It would be about X-Men and would be directed by Edgar Wright. It would be really silly and colourful.
Could you briefly sum up your AW15 collection?
It's about conservative values and hobbies like politics and dog shows combined with punk, bright colours and streaking.
And how can we get hold of your beautiful clothes??
Our mainline AW15 collection is sold in a few boutiques in China, but will hopefully on our own website within the next couple of months. Our diffusion label, 'White Label' is on Depop.
I found this really great shoot for After Nyne with Ted Rogers wearing some of their clothes on their Instagram - you should definitely check it out.
Thanks so much to the Typical Freaks for allowing me to ask them a few questions to get a better feel for the brand and their ideologies , if you want to find out more visit here.